A good business does not become a strong business without good strategy. Strategy and planning is the cornerstone of a business. Many businesses fail to plan, and still succeed. The question should be asked how much more could they achieve through effective planning?
Effective planning is how armies win wars. Without planning and the development and implementation of the right strategies different outcomes are reached. It is the same for business and although a cliche the statement "failing to plan is planning to fail" is true.
A complete strategy can take considerable time to develop. It is an investment in your business future. Where should you start your strategy planning? At the beginning.