CAUSE RELATED MARKETING
When it comes to getting to the heart of matters, consumers really do care. A strong cause related marketing program can mean the difference between getting a customer or not.
There are a myriad of charitable organisations out there and the best way for business to tap into consumers hearts is to get behind a specific charity with strong support.
Consider if there is a charity which it is easy for your business to align with for example a pet related business may choose the RSPCA or the World Wildlife fund. A childrens business may choose a childhood charity like Camp Quality or The Children's Hospital. You may choose based on the personal experience of a loved one or staff member.
The team at BayView Group are able to assist businesses to identify, approach a suitable charity and devise a cause related marketing program which works to the mutual benefit of all concerned.
To find out more about buyer behaviour and cause related marketing download our It's All For A Good Cause Flier.
The BayView Online Shop has special programs for charities which can raise funds for their good causes.