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Customer Relationships...

Marian Sampson - Tuesday, March 31, 2009
While explaining to a client why we should look after our existing customers I stopped and wondered why so many businesses chase after a new customer rather than looking after the one that you already have... So please when formulating a promotion keep the following in mind...

It is really important to offer your current clients the same or better than what you offer to a new customer... If you don't your existing customers can become disgruntled. It costs 7 x as much to get a new customer as it does to keep the ones you have so it makes good sense to have great communication and strong relationships with them.
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